In 1995, Chris Johnson and Robert Williams, owners of Alatron Corporation, Inc, who at that time had been broadcast engineers for many years discovered the availability for an FM radio station on the frequency 100.3 in the community of Brantley, AL. Johnson and Williams filed the application with the Federal Communications Commission for 100.3 FM and were granted a license and began operation June 4, 1999.
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The original plans were for the station to be an oldies pop station. However, two other new radio stations appeared on the air just prior to the sign-on of 100.3. Therefore, Johnson and Williams decided to do country oldies. At that time, only a few radio stations in the country did that format. The success of the country oldies format and the new WAOQ 100.3 FM called “Your Kind of Country” would be a hit in Crenshaw, Pike and surrounding counties for the next seventeen years.
In January 2015, J&W Communications, LLC purchased WAOQ FM from Alatron Corporation, Inc and continued to operate the oldies country format. In May of 2016 J&W Communications, LLC was granted authority from the FCC to construct a new transmitter site near Troy, AL and change the city of license from Brantley to Goshen, AL. On September 10, 2016 the station signed on from its new tower site and began broadcasting with a new format of a Supermix of the old country we had been playing for 17 years, plus all the rock-n-roll oldies from the 60’s and 70’s with a call sign change to WSMX-FM and the new station slogan of Supermix 100.3.
